Apple or PC?

8e419831efb7b94621c39fefc1a3f159c0248e108baf85c64cb2dafcc1cdc37a.jpg Ahhh the everlasting fight of the millennium; do you buy a Mac, or a PC?

It seems everybody has faced this predicament in their lives at one point or another. Whether you’re starting uni, want a new gaming rig or just plain need a new computer setup because your old one die; there is always the nagging question in the back of your head saying “or what if I get a Mac?”.

The pros and cons of the situation are these; yes, a Mac is more expensive but, it’s more reliable (and you get to feel cool using a Mac at a coffee shop). But more often than not, PCs are cheaper and faster than their expensive counterparts. The members only club of Apple Mac users is distinguished and renowned, with everyone owning them feeling like they are just that little bit better than everyone else. But why is this so? Why is there a monopoly around something as trivial as what brand of computer you have? The answer lies in marketing, and a human’s natural instinct to follow.

-Soph

 

 

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The Medium is the Message?

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So, I think that I was not alone in the second weeks lecture when I was completely confused by the topic; the Medium is the Message. Since then, I have done a couple of things to kick my brain into gear, such as:

  1. I had a nap.
  2. I played some Grand Theft Auto
  3. Ate way too much lasagna

After this wild night of mine, I started to really think deeply about the topic. How I understand it, is that sometimes the way in which a message is communicated provides more information than the message itself. This isn’t to say that the message itself is not important, but the way in which it’s presented adds to the information that the message supplies. Now in my dusty mind I am still trying to figure out what this actually means, but the video below is what really got in my head:

In the video the Youtube user Nerdwriter focuses on the impacts of online video, and how it impacts people differently to say television or radio. When we watch television we are aware of what we are watching, say if we think its hilarious or if we think its dumb as hell, but we don’t think about the actual experience of watching TV. We are literally surrounding ourselves with sound and entertaining visuals to flood our mind so we have something else to focus on. This differs to something like online video, where we are actively participating in what we watch. Our hands are always on the mouse, ready to jump if we get bored or annoyed. In this way, online media has to work a lot more for our attention than TV does.

This becomes blurred when you think of the fact that we can easily get media made for television online, and then this becomes a cycle. What really is online media? is it really different to television?

Typing this all out for you guys has made me think and now my mind is a mess again! I guess the way in which you experience the media, changes the message that it delivers!

I hope this wasn’t too confusing, hopefully the next topic won’t hurt my head as much.

-Soph

 

 

 

Media Anxieties: The Battle Against Social Media

Social media is an emerging sub genre of the internet that is slowly but surely changing the way we communicate. The first thing we do in the morning is not talk to our loved ones, but rather check our snap chat to see what we missed while we were sleeping! In many ways, social media and media in general is unavoidable! Everywhere you look there is advertising, visual stimulation and things to look at digitally to make sure that our brains are never left alone.

Jason Falls of SME (1) tweeted his followers to describe social media in 2 words or less. He got the expected replies, like “”humans connecting” or “community”, but he also found that defeatism and gloom-ridden riddled through. This anxiety over social media is developed over our wholes lives, as it gets embedded deeper and deeper into our minds.

From a young age I was taught to be wary of the internet and its contents. Despite the warnings from our parents and teachers, snap chat and instagram to our hearts content; do we realize how much power it has over us? A quick look into the snapchat terms (2) and conditions shows us that from the moment we press send, that photo is out there forever. That photo is not legally yours anymore and therefore you have no power over it. The internet and media are beautiful things, but they are powerful.
_86472254_instagram221331.jpgLast year Australian model and internet star Essena Oneill quit her online job and aimed to expose social media for what she thought it was (3). Her instagram had thousands of followers, and her youtube channels brought in thousands of views. Her point in all this was to make one thing extremely clear; what you see is not the entire story. She talked often about how
social media changed how she viewed herself, and changed her goals and values to things like the number of followers or views she had, and how no one ever knew because she kept up a portrayal of her perfect online life. To an extent, nothing we do online is honest! People aren’t seeing the real you, but the highlight reel you.

All in all we all have anxieties about media because truthfully none of us really understands it. it affects our lives and infiltrates our minds, and that’s something to be anxious about.

-Soph

References:

  1. Falls, Jason. (2008) Social Media in Two Words or Less [online] Available at: https://www.socialmediaexplorer.com/social-media-marketing/social-media-in-two-words-or-less/ [accessed 18/3/2016]
  2. Snapchat Terms and Conditions [online] Available at: https://www.snapchat.com/terms [accessed 18/3/2016]
  3. Murray. Rheanna. (4/11/2015) Instagram Star Quits Social Media, Reveals her Dream Life was All a Sham [online] Available at: http://www.today.com/news/instagram-star-quits-social-media-reveals-her-dream-life-was-t53721 [accessed 18/3/2016]
  4. Picture Credit: http://ichef-1.bbci.co.uk/news/624/cpsprodpb/B0AB/production/_86472254_instagram221331.jpg

So Drones Are Educational

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Stepping into my first lecture for BCM112 earlier this week, I had no idea what to expect. I was greeted with a promise of the use of drones, and the lecturers disappointment at our lack of knowledge of his niche video games.

Our work for this semester will lead to one thing; a digital artifact. What even is that? I’m thinking of a TOP 5 kind of scenario, not unlike the many top 5 lists in High Fidelity; hopefully mine won’t revolve around beautifully flawed women from my past 😉
The exploration of this phenomenon called wordpress is damn confusing! So many themes, which one is the right one? Do I go for simple? Intense? Header? Side bar? it took me a solid 45 minutes to settle on one and establish a proper header image on my blog so take that! I need a nap now, my work is done here.

Until next time,

-Soph

Hello Cruel World

Well hey there!

My name is Sophie Abrahams, and I’m a student at UOW. I’m a chump first year, and my degree is Communications and Media/Creative Arts.

This is just an intro post to all you fellow #BCM112 lads. What you can expect to find here is my posts for all of my subjects, and the developments of my digital artifact, The Top 5.

The Top 5 will consist of lists of my ultimate Top 5 things that relate to the work I will be doing. Examples include, Top 5 troubling things in the world at the moment, Top 5 office episodes, Top 5 reasons technology is taking over, etc. I will be also interviewing students in regards to their Top 5 moments in their lives.

This is my goal for this blog, but I am an extremely indecisive person so who knows what will happen.

Stay tuned for ramblings and musings people!

-Soph